What Lolly Belle Said
Just in case you’re wondering what lolly belle said here it is.
Lolly Belle said…
Sound design is impertive, but often overlooked to a brand.
For example, a phone call I made today to a large Australian music retailer …
I called them and was put on hold, however there was absolutely no noise - completely silence. I thought after a few minutes that the phone was dead so I called back and had the same thing again. Finally go through to the person, but only because I was so patient with the silence.
It seemed incredibly ironic that a music retailer of all people - a company who supposedly specialises in sound - would have a communications device that was silent!
Technorati Tags: customer experience, music on hold, sonic branding, sound
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