February, 2007

Someone Finally Did It.

Friday, February 23rd, 2007

This website just sounds right. http://www.maikostudio.com/

The music is on brand and matches the visual ambience.

It stands out because it doesn’t sound like that synthy ambient dross that everyone else has.

It didn’t make me want to turn off the sound by screaming at me.

Very rare indeed.

How does it make you feel about the brand?

Just Another Hang Up.

Friday, February 2nd, 2007

Call your business telephone number and ask to be put on hold.

Does your on-hold music and announcements make you cringe?

Is it too loud, distorted and obnoxious?

Does the “thank you for waiting we value your business” voice over sound patronising and lack integrity?

How does it make you feel?

It’s the little things in life that people get hung up on.