When I see a link or graphic which says “podcast” I expect that the link will open iTunes and automatically subscribe me or at the very least show me an RSS feed that I can subscribe to.

But more and more I am getting this which is misleading, doesn’t meet my expectations and makes me work harder to find the content again.

A podcast is not a file extension. It is a method of automating the delivery of audio and video content. More importantly it makes it easy for you to keep people informed with engaging content… and for people to let you keep them informed.

If you’re feeling cheeky click here to read what this very big digital agency does.

By the way this is a podcast

Enjoy

Marcel

Podcast: Play in new window | Download

This entry was posted on Thursday, March 15th, 2007 at 9:53 pm and is filed under Podcasting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.