You might one day hear a watered down , soulless “copy” of this on a car ad or something similar and wonder why it doesn’t “work”.

This music is a breath of fresh air.

When in doubt go back to the source.

Technorati Tags: Music, Grime, Authenticity

Powered by ScribeFire.

The late Johnny Cash dare I say it, is/was the perfect brand.

1. Consistent
2. His beliefs are unequivocal
3. He is unmistakable, totally unique

My dad and I were gushing the other day about his integrity, his passion, and his ability to communicate. To cut the crap..

When it comes to sonic branding, Johnny Cash unwittingly wrote the rule book.

His song “Man In Black” says it all…
Get it here on iTunes.

As for the words and music: the restraint is awe inspiring.

Everyone from jingle writers to copy writers could learn a thing or two by listening to the “air” in his songs.

Check it out

Powered by ScribeFire.

Technorati Tags: Music, Branding, Communication, Sonic Branding