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1. What works for you?
2. What doesn’t work for you?
3. Is it easy to use?
4. Do we make sense?

Want to know how we did it. Ask us…

It’s young, energetic, and yearning for attention and some good people to help it grow up, so don’t hold back.

Thanks

Marcel

This is an enhanced podcast meaning that you can use iTune’s “chapters” menu bar to jump to the bits you want to hear. Think of it like the skip button on your cd player (if you still have one).

You can also click on links that appear in the iTunes “album art” window.

Read the case study here

Enjoy

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Composed for extreme sports show “Cactus Garden”

Melbourne International Arts Festival: “Risk Reduction”

Music for children: “A Bug’s Eye View”

I had a great conversation with an Australian sensory consultant, about how the sensory characteristics of products impact and influence consumer perception and experience.

Some great insights were highlighted including the growing need (and interest) of organisations and brands to protect their sensory assets and property as these become more potent differentiators in the market place.

One of the examples we discussed was the pop that the Pringles tube makes when
opened. We then spoke about how this sound could be developed, refined and leveraged, I hate that word, as a consistent sonic trigger and brand differentiator, by implementing it across a range of media andtouchpoints from the packaging to advertising and digital…

The best bit came when we started talking about the crunch and noise that
chips, crackers and other foods make when we chew, how some sounds are really loud inside our heads and the feeling of awkwardness this can create when in public - the merging of sound and taste…

…you’ve got to cater for a dinner party, you’ve got a choice between the noisy cracker and the non noisy cracker. Which do you choose?

Some food for thought.

It was lovely to swap notes and excitement.

Wonderful.

There’s been bit of discussion (which is great) by user experience and web designers around how to use sound on a website

Including:

1. Making it easy for your users to find and control the volume of the sound.
2. Ensuring that the sound is appropriate for your brand.
   Why is it that those clicky sounds on a lot of flash sites all sound (a)like they’re off the Matrix?
3. Making sure the sound suits your target audience’s viewing/listening environment.

I was listening to some of the iWork tutorials on the Apple website and noticed that the volume of the narrators voice was different for each tutorial.

This meant that I was continually distracted and annoyed because I had to keep resetting the volume to a level that worked for me and others.

Usually what happens in this situation is that the user turns the sound off because it has become hard to use. Unfortunately the voice over was integral to the sales pitch… oops, sorry, tutorial.

Good bye sales pitch. Good bye customer.

Find the experience here.