Do not ask what sound, music and silence can do for you.
Ask what it can do for your customers.

How can sound, music and silence make their lives easier, more pleasurable, more interesting?
How can sound solve their problems?

Is your brand sound track insight led or trend driven?

Thanks to Dave Armano for the original inspiration.

“Are your marketing initiatives insight led or trend driven?”

Sound design for childrens puppetry theatre: “A Bugs Eye View” | Melbourne Museum (2004)