Do not ask what sound, music and silence can do for you.
Ask what it can do for your customers.

How can sound, music and silence make their lives easier, more pleasurable, more interesting?
How can sound solve their problems?

This entry was posted on Wednesday, April 30th, 2008 at 2:37 pm and is filed under Customer/User Experience, Sonic Branding, Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.