I was recently interviewed for an article about sonic branding for Brandchannel.com.

You can read the article “India Turns Up the Volume on Sonic Branding” here.

The comments section is also worth a read, as it illustrates the confusion that still exists around what sonic branding is and isn’t.

A very big thank you to Preeti Khicha for the opportunity to participate, and for taking the time to explore the exciting and growing area of sonic branding.

Enjoy and let us know what you think.

Marcel

ZANY STUNTS WITH THE OFFICE CUTIE | THE AUSTRALIAN

Seamlessly, deliciously realised, enhanced by Adrian Hauser’s and Cazerine Barry’s morphing, multimedia effects, Marcel de Bie’s sound- including dripping water, squeaks and Flamenco rhythms- and Eduard Ingles’s lighting. Risk Reduction is a winner…

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THE AGE

“It tells a story of ordinary lives, incorporating dialogue, projected images…voice overs and music that thumps with the insistent rhythms of modern urban living.

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