The Amber Theatre | Sonic Branding | Blog & Podcast http://www.theambertheatre.com/blog Sonic branding and the strategic use of sound in marketing, branding and communication. Tue, 15 Dec 2009 21:17:41 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 2006-2008 marcel@theambertheatre.com (Marcel de Bie) marcel@theambertheatre.com (Marcel de Bie) posts 1440 Marketing, Branding, Communication, Sound, Music Sonic branding and the strategic use of sound in marketing, branding and communication. Marcel de Bie Marcel de Bie marcel@theambertheatre.com No no http://farm2.static.flickr.com/1186/1315570153_6efa9b68ff_o.jpg The Amber Theatre | Sonic Branding | Blog & Podcast http://www.theambertheatre.com/blog 144 144 Bug In Your iPod.mp3 | Melbourne Museum http://www.theambertheatre.com/blog/2008/04/11/bug-in-your-ipodmp3-melbourne-museum/ http://www.theambertheatre.com/blog/2008/04/11/bug-in-your-ipodmp3-melbourne-museum/#comments Fri, 11 Apr 2008 07:36:41 +0000 Marcel de Bie http://www.theambertheatre.com/blog/?p=118 Sound design for childrens puppetry theatre: “A Bugs Eye View” | Melbourne Museum (2004)

]]> http://www.theambertheatre.com/blog/2008/04/11/bug-in-your-ipodmp3-melbourne-museum/feed/ 0 1:04 Sound design for childrens puppetry theatre: "A Bugs Eye View" #124; Melbourne Museum (2004) Sound design for childrens puppetry theatre: "A Bugs Eye View" #124; Melbourne Museum (2004) Sound Marcel de Bie no No PDF Podcasts http://www.theambertheatre.com/blog/2008/03/14/pdf-podcasts/ http://www.theambertheatre.com/blog/2008/03/14/pdf-podcasts/#comments Thu, 13 Mar 2008 21:56:46 +0000 Marcel de Bie http://www.theambertheatre.com/blog/2008/03/14/pdf-podcasts/ Did you know that you can turn PDF’s into podcasts which can be downloaded with iTunes and RSS feeds.

Here’s an example and a shameless plug.

View PDF in iTunes


]]> http://www.theambertheatre.com/blog/2008/03/14/pdf-podcasts/feed/ 0 00:01:01 Did you know that you can turn PDF's into podcasts which can be downloaded with iTunes and RSS feeds. Here's an example and a shameless plug. View ... Did you know that you can turn PDF's into podcasts which can be downloaded with iTunes and RSS feeds. Here's an example and a shameless plug. View PDF in iTunes Podcasting Marcel de Bie no No Rhythmic Bugs.mp3 http://www.theambertheatre.com/blog/2008/03/11/rythmicbugsmp3/ http://www.theambertheatre.com/blog/2008/03/11/rythmicbugsmp3/#comments Tue, 11 Mar 2008 02:31:09 +0000 Marcel de Bie http://www.theambertheatre.com/blog/2008/03/11/rythmicbugsmp3/ Insect and nature sounds turned into music

Enjoy

Marcel

]]> http://www.theambertheatre.com/blog/2008/03/11/rythmicbugsmp3/feed/ 0 0:36 Insect and nature sounds turned into music Enjoy Marcel Insect and nature sounds turned into music Enjoy Marcel Production,,Sound Marcel de Bie no No MoodPod-Happy | The Mind: Enter The Labyrinth http://www.theambertheatre.com/blog/2008/01/02/moodpod-happy-the-mind-enter-the-labyrinth/ http://www.theambertheatre.com/blog/2008/01/02/moodpod-happy-the-mind-enter-the-labyrinth/#comments Tue, 01 Jan 2008 14:03:15 +0000 Marcel de Bie http://www.theambertheatre.com/blog/2008/01/02/moodpod-happy-the-mind-enter-the-labyrinth/ http://www.theambertheatre.com/blog/2008/01/02/moodpod-happy-the-mind-enter-the-labyrinth/feed/ 0 0:18 MoodPod-Happy #124; The Mind: Enter The Labyrinth Sonic branding and the strategic use of sound in marketing, branding and communication. Clients,,Production,,Sound Marcel de Bie no No Consciousness Couches | The Mind: Enter The Labyrinth http://www.theambertheatre.com/blog/2008/01/01/conscousness-couches-the-mind-enter-the-labyrinth/ http://www.theambertheatre.com/blog/2008/01/01/conscousness-couches-the-mind-enter-the-labyrinth/#comments Tue, 01 Jan 2008 05:10:10 +0000 Marcel de Bie http://www.theambertheatre.com/blog/2008/02/01/conscousness-couches-the-mind-enter-the-labyrinth/ http://www.theambertheatre.com/blog/2008/01/01/conscousness-couches-the-mind-enter-the-labyrinth/feed/ 0 3:00 Consciousness Couches #124; The Mind: Enter The Labyrinth Sonic branding and the strategic use of sound in marketing, branding and communication. Clients,,Production,,Sound Marcel de Bie no No No More Psychosis | Dislocate Theatre Co http://www.theambertheatre.com/blog/2007/12/18/no-more-psychosis-dislocate-theatre-co/ http://www.theambertheatre.com/blog/2007/12/18/no-more-psychosis-dislocate-theatre-co/#comments Tue, 18 Dec 2007 11:39:57 +0000 Marcel de Bie http://www.theambertheatre.com/blog/2007/12/18/no-more-psychosis-dislocate-theatre-co/ Melbourne International Festival

Melbourne International Arts Festival: “Risk Reduction”

]]> http://www.theambertheatre.com/blog/2007/12/18/no-more-psychosis-dislocate-theatre-co/feed/ 1 2:16 Melbourne International Arts Festival: ldquo;Risk Reductionrdquo; Melbourne International Arts Festival: ldquo;Risk Reductionrdquo; Clients,,Sound Marcel de Bie no No Angus Monfries | Essendon Football Club http://www.theambertheatre.com/blog/2007/12/17/angus-monfries-essendon-football-club/ http://www.theambertheatre.com/blog/2007/12/17/angus-monfries-essendon-football-club/#comments Mon, 17 Dec 2007 07:08:16 +0000 Marcel de Bie http://www.theambertheatre.com/blog/2007/12/17/angus-monfries-essendon-football-club/ Essendon Football Club Logo

Voice over (edit) of Angus Monfries recorded on location at Windy Hill for the Locker Room Interactive Display.

]]> http://www.theambertheatre.com/blog/2007/12/17/angus-monfries-essendon-football-club/feed/ 0 0:40 Voice over (edit) of Angus Monfries recorded on location at Windy Hill for the Locker Room Interactive Display. Voice over (edit) of Angus Monfries recorded on location at Windy Hill for the Locker Room Interactive Display. Clients,,Sound Marcel de Bie no No Kevin Sheedy | Essendon Football Club http://www.theambertheatre.com/blog/2007/12/17/kevin-sheedy-essendon-football-club/ http://www.theambertheatre.com/blog/2007/12/17/kevin-sheedy-essendon-football-club/#comments Mon, 17 Dec 2007 07:03:51 +0000 Marcel de Bie http://www.theambertheatre.com/blog/2007/12/17/kevin-sheedy-essendon-football-club/ Essendon Football Club Logo

Voice over (edit) of Kevin Sheedy recorded on location at Windy Hill for the Locker Room Interactive Display.

]]> http://www.theambertheatre.com/blog/2007/12/17/kevin-sheedy-essendon-football-club/feed/ 0 0:43 Voice over (edit) of Kevin Sheedy recorded on location at Windy Hill for the Locker Room Interactive Display. Voice over (edit) of Kevin Sheedy recorded on location at Windy Hill for the Locker Room Interactive Display. Clients,,Sound Marcel de Bie no No Podcasting plain and simple http://www.theambertheatre.com/blog/2007/10/16/podcasting-plain-and-simple/ http://www.theambertheatre.com/blog/2007/10/16/podcasting-plain-and-simple/#comments Mon, 15 Oct 2007 13:40:44 +0000 Marcel de Bie http://www.theambertheatre.com/blog/2007/10/16/podcasting-plain-and-simple/ The authors of the Bran podcast explain some of the whats, whys and hows of podcasting in this nice article about podcasting.For starters the article gives a nice definition of a podcast:

If you’re unfamiliar with podcasts, think of them as prerecorded radio shows that you can download and listen to at any time.What sets them apart from ordinary audio files, however, is the ability to subscribe to a podcast’s special feed called an RSS feed and have new episodes automatically downloaded to your PC as they become available.

They also use the podpress plugin on word press which is a fairly painless to use: A volume control would make it 99.9% perfect. Read more about website sound, volume and usability here. A podcast can be a whole lot more than a “radio show”, it can be delivery platform for all sorts of branded content.Some things that don’t get mentioned in the article are the ability

  • to add web/html links to podcasts which can be used to direct listeners to more resources
  • to podcast Adobe PDF documents and quicktime movies and;
  • to include chapters which allow your listeners to jump to the bits they want to listen to and for you to target your advertising.

or View PDF in iTunes

Go here to see an example of a podcast with links and chapters (click on “play now”) or subscribe and watch the Bollywood Dreams Episode in iTunes

Confused? Post your questions and comments in the the comments/leave a reply section below and I’ll answer them.

Happy chatting

Marcel

]]> http://www.theambertheatre.com/blog/2007/10/16/podcasting-plain-and-simple/feed/ 0 00:01:01 The authors of the Bran podcast explain some of the whats, whys and hows of podcasting in this nice article about podcasting.For starters the article ... The authors of the Bran podcast explain some of the whats, whys and hows of podcasting in this nice article about podcasting.For starters the article gives a nice definition of a podcast: If you're unfamiliar with podcasts, think of them as prerecorded radio shows that you can download and listen to at any time.What sets them apart from ordinary audio files, however, is the ability to subscribe to a podcast's special feed called an RSS feed and have new episodes automatically downloaded to your PC as they become available. They also use the podpress plugin on word press which is a fairly painless to use: A volume control would make it 99.9% perfect. Read more about website sound, volume and usability here. A podcast can be a whole lot more than a "radio show", it can be delivery platform for all sorts of branded content.Some things that don't get mentioned in the article are the ability to add web/html links to podcasts which can be used to direct listeners to more resources to podcast Adobe PDF documents and quicktime movies and; to include chapters which allow your listeners to jump to the bits they want to listen to and for you to target your advertising. or View PDF in iTunes Go here to see an example of a podcast with links and chapters (click on "play now") or subscribe and watch the Bollywood Dreams Episode in iTunes Confused? Post your questions and comments in the the comments/leave a reply section below and I'll answer them. Happy chatting Marcel Podcasting,,Production Marcel de Bie no No MoodPod-Sad | The Mind: Enter The Labyrinth http://www.theambertheatre.com/blog/2007/10/09/moodpod-sad/ http://www.theambertheatre.com/blog/2007/10/09/moodpod-sad/#comments Mon, 08 Oct 2007 13:56:26 +0000 Marcel de Bie http://www.theambertheatre.com/blog/2007/10/09/moodpod-sad/ http://www.theambertheatre.com/blog/2007/10/09/moodpod-sad/feed/ 0 0:57 MoodPod-Sad #124; The Mind: Enter The Labyrinth Sonic branding and the strategic use of sound in marketing, branding and communication. Clients,,Production,,Sound Marcel de Bie no No Weaving Lands | Immigration Museum http://www.theambertheatre.com/blog/2007/09/13/test-post-3/ http://www.theambertheatre.com/blog/2007/09/13/test-post-3/#comments Thu, 13 Sep 2007 00:04:24 +0000 Marcel de Bie http://www.theambertheatre.com/blog/2007/09/13/test-post-3/ http://www.theambertheatre.com/blog/2007/09/13/test-post-3/feed/ 0 1:31 Weaving Lands #124; Immigration Museum Sonic branding and the strategic use of sound in marketing, branding and communication. Clients,,Sound Marcel de Bie no No PBS FM | Drum n Bass http://www.theambertheatre.com/blog/2007/09/12/pbs-fm-drum-n-bass/ http://www.theambertheatre.com/blog/2007/09/12/pbs-fm-drum-n-bass/#comments Wed, 12 Sep 2007 00:38:46 +0000 Marcel de Bie http://www.theambertheatre.com/blog/2007/09/12/pbs-fm-drum-n-bass/

]]> http://www.theambertheatre.com/blog/2007/09/12/pbs-fm-drum-n-bass/feed/ 0 00:01:01 PBS FM #124; Drum n Bass Sonic branding and the strategic use of sound in marketing, branding and communication. Clients,,Sound Marcel de Bie no No PBS FM | Hip Hop http://www.theambertheatre.com/blog/2007/09/09/pbs-fm-hip-hop/ http://www.theambertheatre.com/blog/2007/09/09/pbs-fm-hip-hop/#comments Sat, 08 Sep 2007 23:49:08 +0000 Marcel de Bie http://www.theambertheatre.com/blog/2007/08/26/pbs-fm-hip-hop/

]]> http://www.theambertheatre.com/blog/2007/09/09/pbs-fm-hip-hop/feed/ 0 0:15 PBS FM #124; Hip Hop Sonic branding and the strategic use of sound in marketing, branding and communication. Clients,,Sound Marcel de Bie no No Bollywood Dreams | Enhanced Podcast http://www.theambertheatre.com/blog/2007/08/28/bollywood-dreams-podcast/ http://www.theambertheatre.com/blog/2007/08/28/bollywood-dreams-podcast/#comments Mon, 27 Aug 2007 14:29:09 +0000 Marcel de Bie http://www.theambertheatre.com/blog/2007/06/13/bollywood-dreams-podcast/


This is an enhanced podcast meaning that you can use iTune’s “chapters” menu bar to jump to the bits you want to hear. Think of it like the skip button on your cd player (if you still have one).

You can also click on links that appear in the iTunes “album art” window.

Read the case study here

Enjoy

No iTunes? Subscribe to the RSS feed here.

]]> http://www.theambertheatre.com/blog/2007/08/28/bollywood-dreams-podcast/feed/ 0 9:22 This is an enhanced podcast meaning that you can use iTune's "chapters" menu bar to jump to the bits you want to hear. Think of ... This is an enhanced podcast meaning that you can use iTune's "chapters" menu bar to jump to the bits you want to hear. Think of it like the skip button on your cd player (if you still have one). You can also click on links that appear in the iTunes "album art" window. Read the case study here Enjoy No iTunes? Subscribe to the RSS feed here. Podcasting,,Sound Marcel de Bie no No Sk8Break | Channel 10 | Cactus Garden http://www.theambertheatre.com/blog/2007/08/27/channel-10-cactus-garden/ http://www.theambertheatre.com/blog/2007/08/27/channel-10-cactus-garden/#comments Sun, 26 Aug 2007 23:11:21 +0000 Marcel de Bie http://www.theambertheatre.com/blog/2007/08/27/channel-10-cactus-garden/ Composed for extreme sports show “Cactus Garden”

]]> http://www.theambertheatre.com/blog/2007/08/27/channel-10-cactus-garden/feed/ 0 3:04 Composed for extreme sports show "Cactus Garden" Composed for extreme sports show "Cactus Garden" Clients,,Sound Marcel de Bie no No Cockroach Playing In A Toilet Bowl | Dislocate Theatre Co. http://www.theambertheatre.com/blog/2007/08/27/cockroachintoiletbowlmp3/ http://www.theambertheatre.com/blog/2007/08/27/cockroachintoiletbowlmp3/#comments Sun, 26 Aug 2007 23:02:44 +0000 Marcel de Bie http://www.theambertheatre.com/blog/2007/08/27/cockroachintoiletbowlmp3/ Melbourne International Arts Festival: “Risk Reduction”

]]> http://www.theambertheatre.com/blog/2007/08/27/cockroachintoiletbowlmp3/feed/ 1 1:03 Melbourne International Arts Festival: "Risk Reduction" Melbourne International Arts Festival: "Risk Reduction" Clients,,Sound Marcel de Bie no No Spider Misses The Fly | Melbourne Museum http://www.theambertheatre.com/blog/2007/08/25/spider-misses-the-fly/ http://www.theambertheatre.com/blog/2007/08/25/spider-misses-the-fly/#comments Sat, 25 Aug 2007 01:56:47 +0000 Marcel de Bie http://www.theambertheatre.com/blog/2007/08/25/spider-misses-the-fly/ Music for children: “A Bug’s Eye View”

]]> http://www.theambertheatre.com/blog/2007/08/25/spider-misses-the-fly/feed/ 0 00:01:01 Music for children: "A Bug's Eye View" Music for children: "A Bug's Eye View" Clients,,Sound Marcel de Bie no No