Comments for The Amber Theatre | Sonic Branding | Blog & Podcast http://www.theambertheatre.com/blog Sonic branding and the strategic use of sound in marketing, branding and communication. Sat, 11 Oct 2008 02:02:17 +0000 http://wordpress.org/?v=2.6.2 Comment on No More Psychosis | Dislocate Theatre Co by Lolly http://www.theambertheatre.com/blog/2007/12/18/no-more-psychosis-dislocate-theatre-co/#comment-1862 Lolly Thu, 11 Sep 2008 18:40:59 +0000 http://www.theambertheatre.com/blog/2007/12/18/no-more-psychosis-dislocate-theatre-co/#comment-1862 This is awesome!!!!!!!! Love your work Marcel :) This is awesome!!!!!!!! Love your work Marcel :)

]]> Comment on Someone Finally Did It. by Marcel de Bie http://www.theambertheatre.com/blog/2007/02/23/someone-finally-did-it/#comment-364 Marcel de Bie Wed, 04 Jun 2008 13:23:21 +0000 http://www.theambertheatre.com/blog/?p=21#comment-364 Hi Paul Thanks for the tip and yes people should credit the artist on their websites and also get their permission to use their music for commercial purposes Hi Paul

Thanks for the tip and yes people should credit the artist on their websites and also get their permission to use their music for commercial purposes

]]> Comment on Oh Boy Oh Boy by Marcel de Bie http://www.theambertheatre.com/blog/2008/05/01/oh-boy-oh-boy/#comment-363 Marcel de Bie Wed, 04 Jun 2008 13:01:50 +0000 http://www.theambertheatre.com/blog/?p=121#comment-363 Hi Aaron Thanks for the kind comments. I hope you find the blog useful Cheers Marcel Hi Aaron

Thanks for the kind comments.
I hope you find the blog useful

Cheers

Marcel

]]> Comment on Show ‘em Don’t tell ‘em: Billboards measure decibel levels by Intentional | Audio Identity Blog » Off-Topic Friday Bits http://www.theambertheatre.com/blog/2008/05/08/show-em-dont-tell-em-billboards-measure-decibel-levels/#comment-330 Intentional | Audio Identity Blog » Off-Topic Friday Bits Fri, 09 May 2008 18:15:28 +0000 http://www.theambertheatre.com/blog/?p=123#comment-330 [...] street. All in an effort to remind you exactly how silent their vacuum cleaners are. As Marcel at The Amber Theatre points out, it’s brilliant because it’s a show-don’t-tell idea that inherently [...] [...] street. All in an effort to remind you exactly how silent their vacuum cleaners are. As Marcel at The Amber Theatre points out, it’s brilliant because it’s a show-don’t-tell idea that inherently [...]

]]> Comment on Oh Boy Oh Boy by Aaron Wakling http://www.theambertheatre.com/blog/2008/05/01/oh-boy-oh-boy/#comment-322 Aaron Wakling Thu, 01 May 2008 08:30:24 +0000 http://www.theambertheatre.com/blog/?p=121#comment-322 Good Blog. I will continue reading it in the future. Nice layout too. Aaron Wakling Good Blog. I will continue reading it in the future. Nice layout too.

Aaron Wakling

]]> Comment on It’s only the beginning by noel http://www.theambertheatre.com/blog/2008/01/01/its-only-the-beginning/#comment-202 noel Wed, 16 Jan 2008 06:25:07 +0000 http://www.theambertheatre.com/blog/2008/01/01/its-only-the-beginning/#comment-202 hi marcel! happy new year to you -- looking forward to hearing more success stories in 2008! all the best, noel hi marcel! happy new year to you — looking forward to hearing more success stories in 2008! all the best, noel

]]> Comment on Cockroach Playing In A Toilet Bowl | Dislocate Theatre Co. by Wahoo http://www.theambertheatre.com/blog/2007/08/27/cockroachintoiletbowlmp3/#comment-44 Wahoo Sun, 07 Oct 2007 03:45:50 +0000 http://www.theambertheatre.com/blog/2007/08/27/cockroachintoiletbowlmp3/#comment-44 Thank you for sharing! Thank you for sharing!

]]> Comment on Website Comments and Feedback by mbwebdesign http://www.theambertheatre.com/blog/2007/08/28/website-comments-and-feedback/#comment-55 mbwebdesign Sat, 29 Sep 2007 21:28:59 +0000 http://www.theambertheatre.com/blog/2007/08/28/website-comments-and-feedback/#comment-55 I loved it - very minimalist and excellent use of the whitespace (even though some might not agree with me on that...) I loved it - very minimalist and excellent use of the whitespace (even though some might not agree with me on that…)

]]> Comment on “The Mind: Enter Labyrinth” | Photos by nige http://www.theambertheatre.com/blog/2007/09/24/the-mind-enter-labyrinth-photos/#comment-29 nige Mon, 24 Sep 2007 12:40:17 +0000 http://www.theambertheatre.com/blog/2007/09/24/the-mind-enter-labyrinth-photos/#comment-29 you got my good side!! you got my good side!!

]]> Comment on Ad Supported Content Will Reach The Critical Masses by Mark Cohen http://www.theambertheatre.com/blog/2007/09/22/ad-supported-content-will-reach-the-critical-masses/#comment-45 Mark Cohen Sat, 22 Sep 2007 01:28:38 +0000 http://www.theambertheatre.com/blog/2007/09/22/ad-supported-content-will-reach-the-critical-masses/#comment-45 I agree 100%. Ad-supported music will be much bigger than ad-supported podcasts, only because podcast listening is dwarfed by music listening. Check out the Ad-Supported Music Central blog: http://ad-supported-music.blogspot.com/ I agree 100%. Ad-supported music will be much bigger than ad-supported podcasts, only because podcast listening is dwarfed by music listening.

Check out the Ad-Supported Music Central blog:
http://ad-supported-music.blogspot.com/

]]> Comment on Website Comments and Feedback by G http://www.theambertheatre.com/blog/2007/08/28/website-comments-and-feedback/#comment-57 G Wed, 05 Sep 2007 06:49:47 +0000 http://www.theambertheatre.com/blog/2007/08/28/website-comments-and-feedback/#comment-57 I think it is very impressive. Honestly. Clean. Clear and not overloaded. Impressive client lists too. I think it is very impressive.

Honestly. Clean. Clear and not overloaded.

Impressive client lists too.

]]> Comment on Website Comments and Feedback by cssdriveMIKE http://www.theambertheatre.com/blog/2007/08/28/website-comments-and-feedback/#comment-54 cssdriveMIKE Wed, 05 Sep 2007 04:07:11 +0000 http://www.theambertheatre.com/blog/2007/08/28/website-comments-and-feedback/#comment-54 --At any rate based off what I remember… while I thought the basic layout of the site WORKS… given theatre is in the name I’d like to see a more dynamic and/or elegant font choice and maybe even more important a SPLASH of color of some sort. Without color and at least a more dynamic font choice in the headers (whether by size, boldness, color, etc.) the design just kinda lays there, it never lifts you up and says come with me see what’s here! –At any rate based off what I remember… while I thought the basic layout of the site WORKS… given theatre is in the name I’d like to see a more dynamic and/or elegant font choice and maybe even more important a SPLASH of color of some sort. Without color and at least a more dynamic font choice in the headers (whether by size, boldness, color, etc.) the design just kinda lays there, it never lifts you up and says come with me see what’s here!

]]> Comment on Website Comments and Feedback by JAYH http://www.theambertheatre.com/blog/2007/08/28/website-comments-and-feedback/#comment-53 JAYH Mon, 03 Sep 2007 12:01:15 +0000 http://www.theambertheatre.com/blog/2007/08/28/website-comments-and-feedback/#comment-53 The layout looks nice, text is formatted very well and confortable to read but could use some type of body bg color or at least the page container. Its very straining to look at the background. The layout looks nice, text is formatted very well and confortable to read but could use some type of body bg color or at least the page container. Its very straining to look at the background.

]]> Comment on Website Comments and Feedback by Dr. MadCow http://www.theambertheatre.com/blog/2007/08/28/website-comments-and-feedback/#comment-52 Dr. MadCow Mon, 03 Sep 2007 01:45:15 +0000 http://www.theambertheatre.com/blog/2007/08/28/website-comments-and-feedback/#comment-52 It is rather.... white… I’m on a 1680x1050 monitor, so everything is exaggerated. But I’d say there is way too much white space. Cheers. It is rather…. white…

I’m on a 1680×1050 monitor, so everything is exaggerated. But I’d say there is way too much white space. Cheers.

]]> Comment on Website Comments and Feedback by Laurie http://www.theambertheatre.com/blog/2007/08/28/website-comments-and-feedback/#comment-56 Laurie Sun, 26 Aug 2007 21:39:02 +0000 http://www.theambertheatre.com/blog/2007/08/28/website-comments-and-feedback/#comment-56 Hey Mars, I've had a sub-60 second look. (like most sites I visit) Looks pretty slick. I probably treated the home page as a splash page & clicked on "Services" to get to the point of what you're about. ... so I found myself hitting the back button to check that it wasn't same page. If you don't look carefully they look identical. (same thing goes for Sound & Blog pages) I'd swap the "Sound" & "Brands" boxes (I reckon the Brand spiel gets the point of what you're about quicker & clearer). I'd call the Work page "Clients" because that's what it is. Overall it's nice & clean (maybe a fraction too clean for my taste but I'm sure you're not marketing to the likes of me). Speaking of which: Is your target audience going to be impressed by "Cockroach Playing In Toilet Bowl"? Well done. 7 out of 10 :) Hey Mars,
I’ve had a sub-60 second look. (like most sites I visit)
Looks pretty slick.
I probably treated the home page as a splash page & clicked on “Services” to get to the point of what you’re about.
… so I found myself hitting the back button to check that it wasn’t same page. If you don’t look carefully they look identical.
(same thing goes for Sound & Blog pages)
I’d swap the “Sound” & “Brands” boxes (I reckon the Brand spiel gets the point of what you’re about quicker & clearer).
I’d call the Work page “Clients” because that’s what it is.
Overall it’s nice & clean (maybe a fraction too clean for my taste but I’m sure you’re not marketing to the likes of me).
Speaking of which: Is your target audience going to be impressed by “Cockroach Playing In Toilet Bowl”?
Well done.
7 out of 10 :)

]]> Comment on Note to Self by burnyourPC http://www.theambertheatre.com/blog/2007/03/20/note-to-self/#comment-47 burnyourPC Tue, 20 Mar 2007 07:25:15 +0000 http://www.theambertheatre.com/blog/?p=24#comment-47 Cool as Mars. So glad I bought a Mac :) Cool as Mars. So glad I bought a Mac :)

]]> Comment on Note to Self by Tamir http://www.theambertheatre.com/blog/2007/03/20/note-to-self/#comment-46 Tamir Tue, 20 Mar 2007 02:16:45 +0000 http://www.theambertheatre.com/blog/?p=24#comment-46 Tamir said... Great stuff Mrz, thanks for that. Steve is known for being a total wacko and the second video just brings the best/worst in him. Is it only me or do you also think he looks like the Danny De Vito evil penguin in Batman? Tamir said…
Great stuff Mrz, thanks for that.
Steve is known for being a total wacko and the second video just brings the best/worst in him. Is it only me or do you also think he looks like the Danny De Vito evil penguin in Batman?

]]> Comment on Someone Finally Did It. by Anonymous http://www.theambertheatre.com/blog/2007/02/23/someone-finally-did-it/#comment-48 Anonymous Fri, 23 Feb 2007 05:26:36 +0000 http://www.theambertheatre.com/blog/?p=21#comment-48 Yes, terrific music. It should be, it's Ryuichi Sakamoto. Who unfortunately is not credited anywhere on the site...Paul Yes, terrific music. It should be, it’s Ryuichi Sakamoto. Who unfortunately is not credited anywhere on the site…Paul

]]> Comment on Marcel’s random insight of the day 1 by burnyourPC http://www.theambertheatre.com/blog/2006/05/04/marcels-random-insight-of-the-day-1/#comment-49 burnyourPC Wed, 05 Apr 2006 04:51:29 +0000 http://www.theambertheatre.com/blog/?p=11#comment-49 The product that "creates problems that need to be solved" is the more popular model as it's a better way to achieve repeat business and eventual proprietary lock-in. At least until your customer figures out that you're selling them crap and switches to Apple. The product that “creates problems that need to be solved” is the more popular model as it’s a better way to achieve repeat business and eventual proprietary lock-in. At least until your customer figures out that you’re selling them crap and switches to Apple.

]]> Comment on Turn That Music Down by sam h http://www.theambertheatre.com/blog/2006/02/06/turn-that-music-down/#comment-50 sam h Sun, 05 Feb 2006 23:55:26 +0000 http://www.theambertheatre.com/blog/?p=10#comment-50 Hey Marcel, Like your blog. Hey Marcel,

Like your blog.

]]> Comment on The sound of silence by Lolly Belle http://www.theambertheatre.com/blog/2005/12/18/the-sound-of-silence/#comment-51 Lolly Belle Fri, 16 Dec 2005 05:18:00 +0000 http://www.theambertheatre.com/blog/?p=5#comment-51 Sound design is impertive, but often overlooked to a brand. For example, a phone call I made today to a large Australian music retailer ... I called them and was put on hold, however there was absolutely no noise - completely silence. I thought after a few minutes that the phone was dead so I called back and had the same thing again. Finally go through to the person, but only because I was so patient with the silence. It seemed incredibly ironic that a music retailer of all people - a company who supposedly specialises in sound - would have a communications device that was silent! Sound design is impertive, but often overlooked to a brand.

For example, a phone call I made today to a large Australian music retailer …

I called them and was put on hold, however there was absolutely no noise - completely silence. I thought after a few minutes that the phone was dead so I called back and had the same thing again. Finally go through to the person, but only because I was so patient with the silence.

It seemed incredibly ironic that a music retailer of all people - a company who supposedly specialises in sound - would have a communications device that was silent!

]]>