AEG-Electrolux has installed billboards outfitted with sensors to measure noise levels. So far, they’ve deployed them in London, Berlin, Madrid, Brussels, and Milan. The billboards are part of a “noise awareness” campaign that’s actually a marketing effort for a new “silent” washing machine. The data is also viewable online. Link to AEG Noise Awareness Blog, Link to AEG Noise Awareness site, Link to more info and video at Laughing Squid

via Boing Boing

I really like this because it works on the show them, don’t tell them principle,

It’s really powerful because it uses everyday experiences, and actually empathises with the consumer, customer, PEOPLE.

It’s worth clicking on the above links too, nice follow through and on-line integration.

The great thing about this consumer driven “viral” is that the author, Mike Solomon makes it easy for others to contribute and get involved. Download the Garageband file here and the audio file here.

Product sounds are a very powerful and often overlooked branding tool. Read a great article about sound in industrial design here. This viral exploits their potential perfectly.

Nokia remix anyone?

via Core 77